About Us

Who We Are

P2Pads is a next generation online advertising network that enables marketers to reach their customers in a new and highly effective way. Established in August of 2005, the company has grown to become the leader in helping marketers reach one of the largest, untapped, and desirable online audiences in the world.

Focusing its efforts primarily in the entertainment and software industries, P2Pads’ search marketing and content delivery platform provides marketers the opportunity to target tech-savvy, 18-36 year olds, in the world’s most popular peer-to-peer networks. This proprietary technology helps marketers in 2 major ways:

  1. Drives keyword targeted traffic to a website and/or landing page and
  2. Distributes keyword targeted content (ie videos or software) on a mass scale.

P2Pads is a privately held corporation, and is based in Toronto, Canada. For more information on how we can help you drive website traffic, generate customers, and enhance brand awareness, please contact us.

Key Benefits of P2Pads for Advertisers

There are many benefits to incorporating peer-to-peer traffic into your marketing mix. Some highlights include:

  • Massive traffic opportunity
  • Excellent target demographic
  • Leverage viral component – your file continues to be shared forever!
  • Keyword and GEO targeting capability
  • Cost effectiveness – much more cost effective than many other online advertising mediums
  • Stand out from the crowd and attract an untapped marketing channel before your competitors do!
  • Efficiency – get up and running quickly and easily
About the Peer-to-Peer Market

Peer-to-Peer networking has rapidly woven into the fabric of our daily lives. According to several sources, P2P Networks have become a major part of the Internet and already account for more than 60% of its use. They not only prove to be a dominant channel for people searching, sharing and retrieving multimedia content on the Internet, they’re also gaining momentum in social, academic, telephony, and scientific communities as well.

Apart from its many uses for individual users, companies are also increasingly using P2P networks as the fastest and most cost effective channel to distribute content including software, videos, audio, documents, patches, games and much more. Advancements in global P2P networks are evolving into both distribution mediums and advertising mediums as well. They are uniquely positioned to drive targeted website traffic, to increase sales/leads, and to enhance brand awareness.

As the benefits of P2P networks are becoming apparent, it’s no surprise that mainstream advertisers are climbing aboard. With over 10 million concurrent users of Peer-to-Peer software and over 21 million daily searches (and growing!), the market for Peer-to-Peer advertising is extraordinary.

Careers

P2Pads is always looking for smart, energetic and experienced employees.


FAQ’s
  1. What is Peer-to-Peer networking?

    Check out wikipedia’s definition – it’s great!

  2. How does P2P Ads deliver advertising?

    Using your media files (ie: commercial videos, audio ads, promotional images) we embed them with your clickable or pop up advertising. Using either keywords, demographics or categories that you provide to us in advance we are able to target your specific markets with ease.

  3. How do users interact with p2p networks?

    Users use a downloadable application (i.e. Limewire) to access shared content stored on other users computers within a network. The user searches content in the application, and results are listed based on the search keyword(s). These results are downloadable files that the user can download and use at their leisure. The process is somewhat similar to flipping channels on your television except users may choose several channels at once and wait for them to download. The same way you change channels and see what each has to offer, users downloads media files to see what they have to offer.

  4. May I purchase geo or language specific traffic?

    Yes, using keywords in the language you prefer or using a url redirect script your traffic can be targeted using standard geo-targeting software. P2P Ads can also locate your files on our servers closest to your target audience.

  5. Who uses P2P networks?

    Tech-savvy, 18-36 year olds.

  6. What are people generally looking for on P2P Networks?

    End users on p2p networks are primarily searching for software and digital media content, everything from music to movies, television shows, software applications, viral videos, funny commercials, images and text files.

  7. What are the pricing models for advertisers?

    We are able to work on a CPM, CPV, CPA and CPD (cost per download), depending on the nature of the campaign.